The Right Time to Start Selling Fall Decor

We cringe every time we hear a "retail expert" (typically, someone whose never actually owned a retail store) tell their retail clients to not introduce their seasonal items "too early". That's a costly mistake.

As an indie-retailer, understanding the right time to start selling harvest and Halloween decor can significantly impact your sales. But when exactly is the best time to introduce these seasonal items to your customers?

Timing is Key

Research shows that the optimal time to start selling harvest and Halloween decor is when the customer is ready to buy it. By analyzing customer behavior and purchasing patterns, retailers can strategically time the release of these seasonal items to maximize sales.

Customer Demand

Customers are more likely to purchase harvest and Halloween decor prior to the actual holidays since they're typically using it to decorate in advance of their celebrations. By aligning your product offerings with customer demand, you can ensure that your inventory is moving efficiently and effectively.

Protecting Your Margins

We recommend a pricing strategy with stronger margins for holiday decor. Typically, our practice has been to launch holiday decor - whether fall or Christmas, at a stronger markup. If, as a retailer, you give yourself enough sell-through time, you'll be able to optimize your margins before having to start mark down your seasonal items once the holiday has passed.

Market Trends

Keeping an eye on market trends and competitor strategies can also help retailers determine the right time to start selling harvest and Halloween decor. By staying informed and adapting to changing market conditions, retailers can stay ahead of the curve.

Ultimately, the key to success in selling harvest and Halloween decor lies in understanding your customers and their purchasing behaviors. By leveraging data and insights, retailers can make informed decisions about when to introduce seasonal items, maximizing sales, and ensuring customer satisfaction.

How Belleville Trade Can Help

We're here to help our fellow indie-retailers succeed this holiday season and beyond. From finding the right pricing strategy to creating the perfect product assortment... marketing and e-commerce services, too. Simply contact us to get started.